*LAUNCHING JANUARY 2024*
Members are encouraged to use the new branding from January 2024 so that we do all we can to ensure the digital marketing campaign which we hope to start in w/c 15 January 2024 on the URL www.thecatenians.uk.
We hope it will cement our progressive new look on the face of our GB Association. This will take a huge, collective, effort, and we are being asked to this change.
You may well be asked why? Why bother? What difference will it make?
An article will appear in Catena in early January that I hope answers those questions, alongside, I hope, the availability of an online explanatory AVATAR video which members will be able to watch on the own phones/computers/tablets. But to help you with questions there is a short brief Q&A that covers the most likely complaints (link below).
Some of the materials and the new Brand Identity will be available for to download from the CDS Website (www.thecatenians.com) from 1 January 2024. In the meantime there are files below that can be used.
This website will transfer over to the new Brand identity from 1 January 2024.
Key Actions for Members:
Thank you in advance for your help as we try to put a new look on the face of our Association.
We hope it will cement our progressive new look on the face of our GB Association. This will take a huge, collective, effort, and we are being asked to this change.
You may well be asked why? Why bother? What difference will it make?
An article will appear in Catena in early January that I hope answers those questions, alongside, I hope, the availability of an online explanatory AVATAR video which members will be able to watch on the own phones/computers/tablets. But to help you with questions there is a short brief Q&A that covers the most likely complaints (link below).
Some of the materials and the new Brand Identity will be available for to download from the CDS Website (www.thecatenians.com) from 1 January 2024. In the meantime there are files below that can be used.
This website will transfer over to the new Brand identity from 1 January 2024.
Key Actions for Members:
- Adopt the New Fonts: Download and install the 'Nunito' font for standard correspondence. You can do this for free of charge from the internet. Please use this font in all your correspondence. If you need to use a different font for emphasis or display then please use Garamond which you can also download for free if you haven’t already got it.
- Utilise Provided Templates: A template letterhead and a compliments slip are attached below. You will need to amend things like your appointment, email, phone number and website (if you have one) but please use it from 1 January 2024. The GBNC Officers will use a slightly different Head Office template which will be sent to them separately.
- Embrace the New Logo and Glyph: These elements are crucial in our rebranding effort. A copy of the new glyph and logo is attached for your reference, with more variants to be available on the CDS Website from January.
Thank you in advance for your help as we try to put a new look on the face of our Association.
